Hutter Consult AG is history - AIghty20 Elevate AG is created

The integration of Aadorf-based Hutter Consult AG into Zurich-based Sir Mary AG marks the creation of a new Swiss digital media powerhouse. Simultaneously, for founder Thomas Hutter, a significant entrepreneurial chapter concludes after 16 years.

Zurich-based media agency Sir Mary AG is expanding its service portfolio and fully integrating the expertise of Hutter Consult AG into its organization. As a result, Hutter Consult will no longer operate as an independent agency brand in the market. The existing team has been integrated into Sir Mary Media over the past four months, combining its paid social and performance marketing expertise with the agency's comprehensive media competencies.

“We want to be the first choice for our clients when it comes to innovative, technology-driven, and success-oriented communication solutions. This merger is an important step on our path to becoming one of the top 5 media agencies in Switzerland,” says Fabian Habisreutinger, Co-CEO of Sir Mary Media.

This step is part of the strategic development within the MYTY Group. “We are consolidating proven expertise and entrusting it to strong hands. The integration of Hutter Consult into Sir Mary Media creates a clearly focused and powerful media offering for clients. At the same time, for me, this is a logical step to hand over responsibility and create space for new developments within the MYTY Group,” says Thomas Hutter, founder and long-time CEO of Hutter Consult.

For Thomas Hutter, this marks the end of an intense 16-year entrepreneurial journey

“Building a company from scratch, helping to shape social media and Facebook marketing in the German-speaking market, and doing pioneering work with a great team - that was Hutter Consult for me,” he says. “None of this would have been possible without my team.” He extends special thanks to his management team and his family, “who supported this journey with great understanding and sacrifice.”

Professionally, Hutter is stepping away from the traditional social media and paid social business, but will remain with the MYTY Group as an equity partner. His future focus will be on building the new company AIghty20 Elevate, which he is positioning with Florian Muff and Haddy Bittaye in the areas of efficiency, artificial intelligence, and automation. He also plans to increase his involvement in existing and new startups.

Sir Mary Media is also being strengthened at an operational level: the existing management team remains unchanged and will be specifically complemented by the addition of Thomas Besmer. “The integration of Hutter Consult demonstrates how we understand MYTY: not as a consolidation, but as a networked system of specialized brands,” says David Rost, CEO and founder of the MYTY Group. “We consolidate expertise where it makes professional and client sense - thereby creating scalable excellence in media, creation, and technology.”

Text: stz.