Champion & Multiplier Program

AI capability that stays in-house and carries itself forward.

A few key people trained as drivers. They enable the rest.

A few key people trained as internal AI champions who carry the knowledge forward. Capability grows from within instead of through permanent consulting.

🌱 AI capability grows from within - not bought in from outside.
🔁 Train-the-trainer - champions enable their colleagues themselves.
🧠 Keeps knowledge and momentum in the company, even after the mandate.
Futuristische grüne Gebäude neben einem leuchtenden Datenstrom, der zu einem digitalen Gehirn und vernetzten Mustern führt.
Starting Point

External enablement has a limit. The moment the consultant leaves, momentum often fades. Training fizzles when nobody in-house keeps the topic alive. What companies really need isn't one more training. It's their own drivers. People who live AI in daily work and pull their colleagues along.

What You Get

A program that trains a few key people into internal AI champions. Deep on the subject, but above all as multipliers: they don't just learn to use AI themselves, they learn to pass the knowledge on in a structured way. The train-the-trainer principle makes capability and momentum grow from within - and stay after the mandate ends.

Approach

We pick the right champions with you - by influence, affinity, and reach in the team. They go through deeper training in application and transfer, get materials and formats in hand, and are supported as they enable their first colleagues. The result: a self-sustaining internal network.

Who It's For

Larger marketing teams and organizations that want to anchor AI capability for the long run and independently - and have people with the makings of an internal driver.

Not For

Small teams where broad direct enablement works faster - for that, the AI-for-Marketers Academy fits better. The Champion Program pays off once the organization is big enough for multipliers to have real leverage.

Interested?

Book a call with

Thomas
Hutter
Managing Partner
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Weitere Produkte Marketing, Kommunikation & Agenturen

Lösungen für die 20 %, die Deinen Erfolg steuern.
Intelligenz, die entscheidet, statt nur zu rechnen.

Agency Transformation

Future-proof your agency model before AI upends it. Advised by people who have built, scaled, and sold an agency themselves.

AI Content Supply Chain

Content production as one continuous chain. AI speed plus quality gates that keep your brand from sliding into the generic middle.

AI-CRM, Automation & Lifecycle

AI made usable across CRM, automation, and lifecycle. From dead data to automated customer journeys with measurable monetary value.

AI Customer Insights & Social Listening

Customer understanding and market mood drawn from real signals with AI - conversations, reviews, social. Instead of assumptions and expensive studies.

AI-for-Marketers Academy

Your marketing team, made AI-ready. Role-based, not one-size-fits-all, practiced on real material. Measurable skill, not a certificate to forget.

AI Marketing Compliance & Legal

AI use in marketing set up on solid legal ground. nDSG-compliant guardrails that permit broad use instead of blocking it out of fear.

AI Marketing Operating Model

Your marketing function's operating model, rethought for the AI era. Roles, processes, structure, and control as one target state.

AI Marketing Readiness Check

A baseline for your marketing's AI maturity. Assessed across every discipline, condensed into an index and the one step that counts now.

AI SEO Transformation

SEO rethought for the AI era. From keyword lists to topic authority and entities, scaled with AI, ready to connect to AI visibility.

Brand & Tone-of-Voice Governance

Your brand voice codified so AI amplifies it instead of diluting it. As governance that holds consistency across teams, channels, and tools.

Champion & Multiplier Program

A few key people trained as internal AI champions who carry the knowledge forward. Capability grows from within instead of through permanent consulting.

Content Production Bootcamp

Intensive hands-on training that gets your team to AI-powered content production in a few days. You leave with real workflows, not notes.

Executive Briefings & CMO Sparring

Perspective and sparring on AI in marketing for executives and CMOs. From a compact briefing to ongoing exchange. Clear and decision-oriented.

Fractional AI Marketing Lead

Experienced AI marketing leadership on time that steers your transformation operationally and enables the team. With a built-in handover point instead of permanent dependency.

GEO / AI Visibility

Measure and grow your visibility in AI answers. The new field of discoverability - while it's still thinly occupied.

In-House Agency Setup

A dedicated, AI-powered in-house unit built up - structure, roles, processes, tools - that increasingly replaces external agency work. From people who know the agency business.

Marketing Make-or-Buy Audit

Which marketing services you'll deliver in-house with AI in future and which stay external. Assessed systematically instead of by gut.

Martech & AI Stack Check

Your marketing tools examined and consolidated. What delivers impact, what's ballast, and where the AI gap sits.

Paid Media AI Audit

Paid media accounts analyzed by people with real ads know-how, AI-accelerated. Across every lever from creative to measurement. With scoring and quick wins.

Prompt-Ops & Custom Assistant Workshop

Scattered prompt knowledge turned into built tools. Vetted prompt libraries and tailored assistants for your recurring tasks.

Ready for true leverage?

Take your focus to the next level.

Let's secure your advantage. Schedule
an appointment for your Focus Check now.

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