Marketing Make-or-Buy Audit
Make it or buy it? AI shifts the answer.
A two-axis grid across your portfolio. Scored, prioritized, decided.
Which marketing services you'll deliver in-house with AI in future and which stay external. Assessed systematically instead of by gut.
The Situation
AI shifts the line between doing it yourself and buying it in. For nearly every service at once. Suddenly what the agency used to handle looks doable in-house. But not every internalization pays off. Some eat more effort than they save. Decided by gut, you bring expensive misfires into the house.
What You Get
A systematic assessment of your full service portfolio on two axes: how well the service can be delivered in-house with AI today - and how strategic it is for you. From that, a clear make-or-buy map: what you internalize, what stays external, what runs hybrid. With reasoning and sequence.
Approach
We capture your portfolio and your current sourcing setup. Every service goes onto the two axes, with an honest read of AI maturity and internal effort. Returned as a decision map with a concrete recommendation per service and an implementation order.
Who It's For
Marketing leaders and managing directors who are re-sorting their provider portfolio under the AI lens - especially under budget pressure or an upcoming agency decision.
Not For
Anyone who needs a full target picture of their marketing organization - for that, there's the AI Marketing Operating Model. The Make-or-Buy Audit answers the question of delivery depth, not the whole org rebuild.
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Weitere Produkte Marketing, Kommunikation & Agenturen
Intelligenz, die entscheidet, statt nur zu rechnen.
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AI Marketing Compliance & Legal
AI use in marketing set up on solid legal ground. nDSG-compliant guardrails that permit broad use instead of blocking it out of fear.
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Your marketing function's operating model, rethought for the AI era. Roles, processes, structure, and control as one target state.
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Executive Briefings & CMO Sparring
Perspective and sparring on AI in marketing for executives and CMOs. From a compact briefing to ongoing exchange. Clear and decision-oriented.
Fractional AI Marketing Lead
Experienced AI marketing leadership on time that steers your transformation operationally and enables the team. With a built-in handover point instead of permanent dependency.
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Measure and grow your visibility in AI answers. The new field of discoverability - while it's still thinly occupied.
In-House Agency Setup
A dedicated, AI-powered in-house unit built up - structure, roles, processes, tools - that increasingly replaces external agency work. From people who know the agency business.
Marketing Make-or-Buy Audit
Which marketing services you'll deliver in-house with AI in future and which stay external. Assessed systematically instead of by gut.
Martech & AI Stack Check
Your marketing tools examined and consolidated. What delivers impact, what's ballast, and where the AI gap sits.
Paid Media AI Audit
Paid media accounts analyzed by people with real ads know-how, AI-accelerated. Across every lever from creative to measurement. With scoring and quick wins.
Prompt-Ops & Custom Assistant Workshop
Scattered prompt knowledge turned into built tools. Vetted prompt libraries and tailored assistants for your recurring tasks.
Ready for true leverage?
Take your focus to the next level.
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