Marketing Make-or-Buy Audit

The Situation

AI shifts the line between doing it yourself and buying it in. For nearly every service at once. Suddenly what the agency used to handle looks doable in-house. But not every internalization pays off. Some eat more effort than they save. Decided by gut, you bring expensive misfires into the house.

What You Get

A systematic assessment of your full service portfolio on two axes: how well the service can be delivered in-house with AI today - and how strategic it is for you. From that, a clear make-or-buy map: what you internalize, what stays external, what runs hybrid. With reasoning and sequence.

Approach

We capture your portfolio and your current sourcing setup. Every service goes onto the two axes, with an honest read of AI maturity and internal effort. Returned as a decision map with a concrete recommendation per service and an implementation order.

Who It's For

Marketing leaders and managing directors who are re-sorting their provider portfolio under the AI lens - especially under budget pressure or an upcoming agency decision.

Not For

Anyone who needs a full target picture of their marketing organization - for that, there's the AI Marketing Operating Model. The Make-or-Buy Audit answers the question of delivery depth, not the whole org rebuild.