AI Marketing Compliance & Legal
Don't ban AI. Permit it safely. That's the difference.
nDSG guardrails, roles, approvals. Paralysis turns into governed use.
AI use in marketing set up on solid legal ground. nDSG-compliant guardrails that permit broad use instead of blocking it out of fear.
The Situation
On AI and the law, marketing often freezes. Out of uncertainty about data protection, copyright, and the nDSG, AI is either used in secret - without guardrails - or blocked entirely. Both are expensive. One creates risk. The other forfeits impact. What's missing isn't a ban. It's a clear, safe frame.
What You Get
A workable compliance frame for AI in marketing: nDSG-compliant guardrails that set out what's allowed and how. Which data may go into which tools, how approvals run, who owns what, what gets documented. The explicit goal is to enable safe use rather than prevent it. Steering risk beats ignoring it and beats avoiding it.
Approach
We capture your current AI use and the relevant requirements for the Swiss and DACH context. Then we develop the guardrails: usage rules, roles, approval and documentation processes, a workable policy. Handed over as a ready-to-use set your team understands and applies.
Who It's For
Marketing leaders and managing directors in the DACH region who want to use AI broadly and need a legally safe, audit-proof frame for it. Especially where data protection and reputation count.
Not For
Anyone who needs binding, case-by-case legal advice in the strict sense - for that, you need a lawyer. We deliver the workable frame and the guardrails, not legal representation.
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