AI Marketing Compliance & Legal
Don't ban AI. Permit it safely. That's the difference.
nDSG guardrails, roles, approvals. Paralysis turns into governed use.
AI use in marketing set up on solid legal ground. nDSG-compliant guardrails that permit broad use instead of blocking it out of fear.
The Situation
On AI and the law, marketing often freezes. Out of uncertainty about data protection, copyright, and the nDSG, AI is either used in secret - without guardrails - or blocked entirely. Both are expensive. One creates risk. The other forfeits impact. What's missing isn't a ban. It's a clear, safe frame.
What You Get
A workable compliance frame for AI in marketing: nDSG-compliant guardrails that set out what's allowed and how. Which data may go into which tools, how approvals run, who owns what, what gets documented. The explicit goal is to enable safe use rather than prevent it. Steering risk beats ignoring it and beats avoiding it.
Approach
We capture your current AI use and the relevant requirements for the Swiss and DACH context. Then we develop the guardrails: usage rules, roles, approval and documentation processes, a workable policy. Handed over as a ready-to-use set your team understands and applies.
Who It's For
Marketing leaders and managing directors in the DACH region who want to use AI broadly and need a legally safe, audit-proof frame for it. Especially where data protection and reputation count.
Not For
Anyone who needs binding, case-by-case legal advice in the strict sense - for that, you need a lawyer. We deliver the workable frame and the guardrails, not legal representation.
Interested?
Book a call with
Weitere Produkte Marketing, Kommunikation & Agenturen
Intelligenz, die entscheidet, statt nur zu rechnen.
Agency Transformation
Future-proof your agency model before AI upends it. Advised by people who have built, scaled, and sold an agency themselves.
AI Content Supply Chain
Content production as one continuous chain. AI speed plus quality gates that keep your brand from sliding into the generic middle.
AI-CRM, Automation & Lifecycle
AI made usable across CRM, automation, and lifecycle. From dead data to automated customer journeys with measurable monetary value.
AI Customer Insights & Social Listening
Customer understanding and market mood drawn from real signals with AI - conversations, reviews, social. Instead of assumptions and expensive studies.
AI-for-Marketers Academy
Your marketing team, made AI-ready. Role-based, not one-size-fits-all, practiced on real material. Measurable skill, not a certificate to forget.
AI Marketing Compliance & Legal
AI use in marketing set up on solid legal ground. nDSG-compliant guardrails that permit broad use instead of blocking it out of fear.
AI Marketing Operating Model
Your marketing function's operating model, rethought for the AI era. Roles, processes, structure, and control as one target state.
AI Marketing Readiness Check
A baseline for your marketing's AI maturity. Assessed across every discipline, condensed into an index and the one step that counts now.
AI SEO Transformation
SEO rethought for the AI era. From keyword lists to topic authority and entities, scaled with AI, ready to connect to AI visibility.
Brand & Tone-of-Voice Governance
Your brand voice codified so AI amplifies it instead of diluting it. As governance that holds consistency across teams, channels, and tools.
Champion & Multiplier Program
A few key people trained as internal AI champions who carry the knowledge forward. Capability grows from within instead of through permanent consulting.
Content Production Bootcamp
Intensive hands-on training that gets your team to AI-powered content production in a few days. You leave with real workflows, not notes.
Executive Briefings & CMO Sparring
Perspective and sparring on AI in marketing for executives and CMOs. From a compact briefing to ongoing exchange. Clear and decision-oriented.
Fractional AI Marketing Lead
Experienced AI marketing leadership on time that steers your transformation operationally and enables the team. With a built-in handover point instead of permanent dependency.
GEO / AI Visibility
Measure and grow your visibility in AI answers. The new field of discoverability - while it's still thinly occupied.
In-House Agency Setup
A dedicated, AI-powered in-house unit built up - structure, roles, processes, tools - that increasingly replaces external agency work. From people who know the agency business.
Marketing Make-or-Buy Audit
Which marketing services you'll deliver in-house with AI in future and which stay external. Assessed systematically instead of by gut.
Martech & AI Stack Check
Your marketing tools examined and consolidated. What delivers impact, what's ballast, and where the AI gap sits.
Paid Media AI Audit
Paid media accounts analyzed by people with real ads know-how, AI-accelerated. Across every lever from creative to measurement. With scoring and quick wins.
Prompt-Ops & Custom Assistant Workshop
Scattered prompt knowledge turned into built tools. Vetted prompt libraries and tailored assistants for your recurring tasks.
Ready for true leverage?
Take your focus to the next level.
Let's secure your advantage. Schedule
an appointment for your Focus Check now.
