Fractional AI Marketing Lead
The AI marketing leadership you need. Without putting it on payroll.
Experienced leadership on time. Steers the transformation, enables the team, then leaves.
Experienced AI marketing leadership on time that steers your transformation operationally and enables the team. With a built-in handover point instead of permanent dependency.
The Situation
Many companies know what they should be doing in AI marketing. They just lack the person to steer it. Hiring experienced AI marketing leadership permanently is expensive, hard to find, and often oversized for the transformation phase. Pure consulting advises and leaves, with nobody owning the delivery. A gap opens in between.
What You Get
An experienced AI marketing lead on time who doesn't just advise but steers your transformation operationally. Sets priorities, drives delivery, leads and enables the team. With a built-in handover point: the goal is to make you self-sufficient, not to tie you in. Full capability for the phase you need it - without the weight of a permanent hire.
Approach
We settle mandate, scope, and duration - typically a defined day-per-week rhythm across the transformation phase. The fractional lead takes the helm, works closely with your team, builds capability, and defines from the start how and when the handover to self-sufficiency happens.
Who It's For
Mid-sized and growing companies that are serious about their AI marketing transformation but have no fitting leadership in-house - and don't want to or can't hire permanently right away.
Not For
Anyone after a one-off, clearly bounded deliverable instead of ongoing leadership - for that, there are the focused audit and strategy products. Anyone who needs permanent marketing leadership for the long run should hire. The fractional lead is leadership on time, with an expiry date.
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