Fractional AI Marketing Lead
The AI marketing leadership you need. Without putting it on payroll.
Experienced leadership on time. Steers the transformation, enables the team, then leaves.
Experienced AI marketing leadership on time that steers your transformation operationally and enables the team. With a built-in handover point instead of permanent dependency.
The Situation
Many companies know what they should be doing in AI marketing. They just lack the person to steer it. Hiring experienced AI marketing leadership permanently is expensive, hard to find, and often oversized for the transformation phase. Pure consulting advises and leaves, with nobody owning the delivery. A gap opens in between.
What You Get
An experienced AI marketing lead on time who doesn't just advise but steers your transformation operationally. Sets priorities, drives delivery, leads and enables the team. With a built-in handover point: the goal is to make you self-sufficient, not to tie you in. Full capability for the phase you need it - without the weight of a permanent hire.
Approach
We settle mandate, scope, and duration - typically a defined day-per-week rhythm across the transformation phase. The fractional lead takes the helm, works closely with your team, builds capability, and defines from the start how and when the handover to self-sufficiency happens.
Who It's For
Mid-sized and growing companies that are serious about their AI marketing transformation but have no fitting leadership in-house - and don't want to or can't hire permanently right away.
Not For
Anyone after a one-off, clearly bounded deliverable instead of ongoing leadership - for that, there are the focused audit and strategy products. Anyone who needs permanent marketing leadership for the long run should hire. The fractional lead is leadership on time, with an expiry date.
Interested?
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Weitere Produkte Marketing, Kommunikation & Agenturen
Intelligenz, die entscheidet, statt nur zu rechnen.
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AI made usable across CRM, automation, and lifecycle. From dead data to automated customer journeys with measurable monetary value.
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AI Marketing Compliance & Legal
AI use in marketing set up on solid legal ground. nDSG-compliant guardrails that permit broad use instead of blocking it out of fear.
AI Marketing Operating Model
Your marketing function's operating model, rethought for the AI era. Roles, processes, structure, and control as one target state.
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Executive Briefings & CMO Sparring
Perspective and sparring on AI in marketing for executives and CMOs. From a compact briefing to ongoing exchange. Clear and decision-oriented.
Fractional AI Marketing Lead
Experienced AI marketing leadership on time that steers your transformation operationally and enables the team. With a built-in handover point instead of permanent dependency.
GEO / AI Visibility
Measure and grow your visibility in AI answers. The new field of discoverability - while it's still thinly occupied.
In-House Agency Setup
A dedicated, AI-powered in-house unit built up - structure, roles, processes, tools - that increasingly replaces external agency work. From people who know the agency business.
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Which marketing services you'll deliver in-house with AI in future and which stay external. Assessed systematically instead of by gut.
Martech & AI Stack Check
Your marketing tools examined and consolidated. What delivers impact, what's ballast, and where the AI gap sits.
Paid Media AI Audit
Paid media accounts analyzed by people with real ads know-how, AI-accelerated. Across every lever from creative to measurement. With scoring and quick wins.
Prompt-Ops & Custom Assistant Workshop
Scattered prompt knowledge turned into built tools. Vetted prompt libraries and tailored assistants for your recurring tasks.
Ready for true leverage?
Take your focus to the next level.
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